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Analyzing, optimizing and testing virtual agents on any platform

We use machine learning tools, structured processes, and huge volumes of data to give businesses new ways to study, fix, enhance, and upgrade their virtual agent experiences.

What we do

Offer a suite of Conversational AI solutions to help businesses increase customer satisfaction, contain costs, and maximize revenue.

Use specialized analytics, optimization, testing tools and huge libraries of AI training data to ensure clients maximize their Conversational AI ROI.

Help brands around the world outsource specific Conversational AI needs and access experienced Conversational AI specialists.

Our story

We’ve been optimizing NLP systems for our clients since 2014 and have developed proprietary technology that helps businesses optimize and enhance virtual assistants.

2012 — Wysdom founded

Wysdom is formed (as CrowdCare) in Toronto with the thesis that combining natural language processing technology with massive amounts of customer data will provide a much better question answering solution. The initial development team is hiring.

2014 — Hello Wysdom!

Wysdom is launched, with the capability to divert 20% of customer queries and understand 20,000 different questions. Rogers launches their digital care solution powered by Wysdom.

2015 — More platforms, more answers

Wysdom unveils its first multi-channel implementation, opening the doors for digital care on any platform a customer chooses. It can now divert 40% of queries and understand 40,000 questions. Fido chooses Wysdom to power their digital care.

2016 — Making innovation official

Wysdom is granted its first patent for its unique cognitive care solution, can now divert half of all customer queries and understand 60,000 questions. Conversational support is added.

2017 — New name, same care

CrowdCare relaunches as Wysdom, borrowing the name from their industry-renowned cognitive care solution. Wysdom can now divert 60+% of customer queries and understand 120,000 questions.
2018 — More partners
Wysdom joins Microsoft Partner Network to deliver businesses their full-stack virtual assistant solution and now understands 210,000 questions and 4,800+ customer intents.

2019 — More tools, more capable virtual agents

Our portfolio of optimization tools grows, adding an array of new analysis, modelling, training, testing tools and other features.

2020 — Doubling down on analytics

During an unpredictable year, Wysdom focuses on new analytics tools, partners with Google Contact Center, and continues growing the Conversational AI capabilities of our clients.

2021 — Launch of the Operations Center Suite

After years of operating virtual agents for large enterprise clients, Wysdom made its Operations Center software, the suite of tools that the Wysdom team has been using for years, available to new clients. Wysdom also partnered with Microsoft and Amelia expanding the virtual agent platforms supported.

2022 — Opening up to any virtual agent framework

The Wysdom team has deployed and optimized virtual agents on behalf of our clients across most of the industry’s leading platforms. From the big cloud vendors to open source virtual agent platforms, Wysdom can design, build and operate them all.

Who we can help


Businesses with conversational interfaces

Enterprise customers who need or
already have a virtual agent and want to make it better and smarter.


Virtual agent platform

Sales and client service leaders who want to ensure their client deployments are successful.


Consultants & systems integrators

Technologists responsible
for implementing, integrating,
or providing analytics for virtual agent systems.


Creative & product agencies
Account and creative teams working with a client to launch and improve conversational user interfaces.

Our partners

We work with a huge ecosystem of providers to ensure your Conversational AI solution suits your business.

Our leadership team

CEO, Co-Founder

President, Co-Founder

Chief Operating Officer

Chief Engineering Officer, Co-Founder

SVP, Sales & Marketing

SVP, Customer Operations

VP, Strategy and Innovation

VP, Product

VP, Marketing

Sr. Director, Customer Success

Sr. Director, Client Services

Sr. Director, Client Services

Director, Research & Product Development

Director, Finance & Corporate Services

Senior Marketing Manager

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Data Scientist

As a Data Scientist, your day-to-day will involve writing queries, building dashboards, and preparing analytical reports about product performance for our clients and the Wysdom.AI team.  You will work with SQL, Tableau, and Python and ML Frameworks/libraries (among other tools) to create stunning visuals showing how Wysdom.AI is making their customers’ experience even better.

Implementation Engineer

As an Implementation Engineer you will be responsible for the solution integration of an enterprise grade conversational AI experience from a technical perspective. You will work closely with the lead solutions architect and be the technical face of the implementation team and lead the customer through the entire implementation cycle. You will work with one of the most diverse teams of linguists, data scientists, and innovators to deliver the best AI enabled customer experience.

Solution Architect

As a Solutions Architect within the Client Services team, you act as trusted advisor, responsible for the technical requirements and end to end solutions integration of Wysdom cognitive services within the client’s environment.  You will work with one of the most diverse teams of linguists, data scientists, and innovators to deliver the best AI enabled customer experience.

Cognitive Data Specialist

As a Cognitive Data Specialist, you will be responsible for the performance of the AI and quality of the corpus and will focus primarily on the VA training.  You will work with the client as required to ensure corpus is performing in an optimal manner.

Conversational Experience Designer

As a Conversational Experience Designer, you will be responsible for the designs of the overall customer experience, including the end-to-end dialog flows & journeys of the solution ensuring  design leverages  UxD best practices for optimal customer experience.

Conversational AI Specialist

As a Conversational AI Optimization Specialist, your responsibility will be to help drive the success of our solution for our clients. This involves building conversation flows, performing AI training, and partnering with clients to enhance their deployments.

Conversational AI Lead

As a Conversational AI Lead, you will be responsible for leading all Conversational AI program activities.  You will work with all team members to ensure deliverables are completed on time, with high quality and exceeds client expectations and goals.

Program Director

Responsible for the overall success for the client, including the end-to-end delivery and optimization of the solution, you will manage the sales process from pillar to post, including technical and commercial proposals, pipeline management, sales forecasting, and contractual documentation.

David Trotter, Wysdom

David Trotter

SVP, Sales & Marketing

David has 30 years of global sales leadership experience as a collaborative leader who believes in a strong team concept within sales and marketing organizations. David has spent many years working with growth companies and enjoys being face to face with customers and partners to create solutions that have a lasting effect on the customer’s business environment. 

Prior to joining Wysdom, David was the Vice President, Sales at Scalepad, and previously spent 11 years as Vice President for Latin America and Asia Pacific for Absolute Software. He also held senior sales management positions at GE Capital and Clevest.  

Michel Benitah

VP, Optimization & Delivery

Michel has 20 years of experience in leading the successful delivery of Conversational AI and Natural Language Customer Care solutions to some of the largest financial, telco, healthcare, utilities, and retail enterprises throughout North America. 


Prior to joining Wysdom, Michel spent 20 years at Nuance Communications, holding senior management and leadership positions within the enterprise division, most recently as director of the Toronto office and professional services team.

Frederic Lam

SVP, Sales

Fred brings in 25 years of international experience in sales and business development across North America, the Caribbean, Asia-Pacific, Europe, and the Middle-East.


Prior to Wysdom.AI, he held sales leadership positions at Oracle, Redknee, and Movius/Glenayre, successfully growing revenues in both large and small organizations. Fred has also been involved in the start-up community in the earlier stages of his career as an Investment Manager with SP Capital and was an alternate director on a few investee companies.

Karen Chan

Chief Engineering Officer, Co-Founder

With 20 years of experience in software and mobile, Karen has held senior technical roles at 5 startups, including Wysdom.AI, Clickfree, Mobile Diagnostix (HP), Teamatic, and Virtualthere.

Karthik Balakrishnan

Chief Technology Officer

Karthik has over a decade of hands-on, proven global expertise in emerging technologies and implementing intricate platforms and solutions for telecommunications and enterprise during his time at Amdocs, with senior positions in their India, Cyprus, America, and Canada offices.

Nitin Singhal

Chief Operating Officer

Nitin has over 20 years of success in global executions of business technology, driving operational efficiency and digital scalability for some of the world’s largest enterprise clients. 


Nitin spent 16 years at Redknee holding executive positions in Research and Development, Customer Operations, Partner Alliances, and most recently as COO.

Jeff Brunet​

President, Co-Founder

Jeff has more than 20 years of experience in the startup world, founding and growing 4 software companies: AracNet, Mobile Diagnostix (HP), ClickFree, and Wysdom.AI. 


His in-depth understanding of software development and the challenges in making new technologies successful in the startup world prove invaluable as he serves on the boards of XMG, SurfEasy (Opera), Locationary (Apple), Groupie, and as an advisor to Pushlife (Google), LogMeIn (IPO) and HP. 


Jeff holds 23 issued patents in the wireless and consumer electronics spaces and is the lead inventor on 30+ pending patents.

Ian Collins​

CEO, Co-Founder

Ian has founded and grown 6 technology companies over the past 20 years, primarily in the enterprise software space including Wyrex, Mobile Diagnostix (HP), Clickfree, and most recently Wysdom.AI. 


Ian invests, mentors, and sits on the boards of several startups in the Toronto area.