Wysdom was able to help the Vector Institute kick off spring with a talk from CEO Ian Collins. On March 21, Ian spoke to a crowd at MaRS Discovery District in Toronto and broke down the top 7 things to consider when choosing a solution for digital cognitive customer care.

AI Hype

The Vector Institute is one of Canada’s foremost leaders in the advancement of artificial intelligence technology and research; they have a mission dedicated to improving both the quality of life and economic growth in the country. 

In his talk, Ian broke down the top 7 things to consider when choosing a solution for digital cognitive customer care.  We’ll have video and breakdowns of the top 7 in the next few months, but we can share with you what Ian means by cognitive care in the meantime:

“What we mean by cognitive care is using AI to solve customer care problems. Large B2C enterprises have millions of end users and customers, and they want to automate the interactions they have with customers through inbound digital channels like Facebook, Twitter, WhatsApp and other apps, and through IVR (interactive voice response).

That’s what we do through all these channels and for every type of question. We don’t focus on a specific type, but any question a customer has for your brand, we try to solve and we call that cognitive care.

The benefits are easy to measure. it’s crystal clear. Customers are happy and prefer quicker interactions for their support needs; I get 24×7 support, 365 days a year. Business are saving a lot of money; they are reducing call volume and providing first contact resolutions. It’s a very simple formula.”

Stay tuned in the coming months for more from Ian’s Top 7. Follow The Vector Institute on Twitter for more info on upcoming events.

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