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3 Key Takeaways from Ian Collins on Sales Talent Agency Podcast

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Last month, our CEO Ian Collins was a guest on the Sales Talent Agency Podcast. He, along with host Asad Zaman discussed Wysdom’s trajectory and culture, Ian’s history of founding companies, and the future of conversational AI and Virtual Agents. Here are some key takeaways from their conversation.

#1-  It takes analytics to make Virtual Agents great

Asad Zaman: 

Let’s give everyone a high-level overview of Wysdom. What does Wysdom do?

Ian Collins: 

In larger organizations, chatbots are having a lot of conversations, in the millions. And to really optimize your Virtual Agent for revenue and cost savings, the primary needs, which is what you want your chatbot to do, you really need to review every single message. In large companies, this is millions and millions of conversations that your customers have had with your Chatbot.

So Wysdom has a conversation intelligence product, a whole suite, where we analyze millions of these conversations and identify how to evolve that Virtual Agent for maximum revenue, and maximum cost savings. That’s the core of what we do. We’ve built this suite over the last couple of years and we’re focused on helping our clients really make their chatbots great.

#2- Virtual Agents are the future

Asad Zaman: 

Tell us a little bit about the evolution of conversational AI, from your point of view, as a founder building this space. Where do you think this space is evolving?

Ian Collins: 

There’s been a realization that analytics is very important in the chatbot world to really maximize revenue and maximize cost savings. We’re seeing this acceptance today. 

In the next five years, I think we’re only going to see massive acceleration. Like most technologies, chatbots began in the enterprise, moving down to mid-market and a lot of midsize companies now. It started with a billion dollars and up kind of revenue and moving down now to that middle market, probably $100 million up to a billion are starting to adopt, we’re gonna see that continue to work down to the SMB (Small and medium-sized business) and even consumer eventually.

#3- Company culture is more than free food

Asad Zaman:

For a while, people had lost focus in terms of what culture there is. We’re starting to talk about perks in relation to culture. I think that is one of the benefits of the pandemic. Like, if you ask a company, tell us about your culture, within a few seconds they would start talking about things like free food, the foosball table, right? And that you can’t give that to people at home, I think people have really started understanding it’s something else because we still have company cultures, and we don’t have free food. Tell us what an elite professional can expect from the experience working here, and whether you and the rest of the team will be part of this journey. 

Ian Collins:

They can expect the general small business environment, what I mean by that is, people who’ve worked in small and large companies probably realize you get a lot of autonomy, you’re going to cover a lot of ground, you’re not going to get a lot of barriers put in front of you to get the job done. You’re going to have a clear direction, this is what needs to get done. This is where we need to end up, and it’s pretty much up to you to make that happen. You’ve got a lot of room and flexibility to deliver those results with definitely a lot less oversight. Not none, but definitely a lot fewer people with their fingers in your pie. We give people the freedom to make things happen. So that’s number one, in a small business you’re going to cover a lot of ground, get the freedom to execute, and really deliver on the goals that we put in front of people. 

Then, at Wysdom, you’re also going to get the work-from-home experience. We’re a fully remote company, which everybody in our organization really embraces, they absolutely love it, and they would never go back to anything else. They love the freedom and we’ve got some shared office options for people for when it’s safe. We can get together now and then, but people love the flexibility and the freedom and we would never take that away. So that’s what you get, the tools that you need, the freedom you need to deliver a clear set of goals that we need to achieve together, and then we just make it happen.

Listen to the full podcast here: 

To learn more about Wysdom, contact us today.

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Data Scientist

As a Data Scientist, your day-to-day will involve writing queries, building dashboards, and preparing analytical reports about product performance for our clients and the Wysdom.AI team.  You will work with SQL, Tableau, and Python and ML Frameworks/libraries (among other tools) to create stunning visuals showing how Wysdom.AI is making their customers’ experience even better.

Implementation Engineer

As an Implementation Engineer you will be responsible for the solution integration of an enterprise grade conversational AI experience from a technical perspective. You will work closely with the lead solutions architect and be the technical face of the implementation team and lead the customer through the entire implementation cycle. You will work with one of the most diverse teams of linguists, data scientists, and innovators to deliver the best AI enabled customer experience.

Solution Architect

As a Solutions Architect within the Client Services team, you act as trusted advisor, responsible for the technical requirements and end to end solutions integration of Wysdom cognitive services within the client’s environment.  You will work with one of the most diverse teams of linguists, data scientists, and innovators to deliver the best AI enabled customer experience.

Cognitive Data Specialist

As a Cognitive Data Specialist, you will be responsible for the performance of the AI and quality of the corpus and will focus primarily on the VA training.  You will work with the client as required to ensure corpus is performing in an optimal manner.

Conversational Experience Designer

As a Conversational Experience Designer, you will be responsible for the designs of the overall customer experience, including the end-to-end dialog flows & journeys of the solution ensuring  design leverages  UxD best practices for optimal customer experience.

Conversational AI Specialist

As a Conversational AI Optimization Specialist, your responsibility will be to help drive the success of our solution for our clients. This involves building conversation flows, performing AI training, and partnering with clients to enhance their deployments.

Conversational AI Lead

As a Conversational AI Lead, you will be responsible for leading all Conversational AI program activities.  You will work with all team members to ensure deliverables are completed on time, with high quality and exceeds client expectations and goals.

Program Director

Responsible for the overall success for the client, including the end-to-end delivery and optimization of the solution, you will manage the sales process from pillar to post, including technical and commercial proposals, pipeline management, sales forecasting, and contractual documentation.

David Trotter, Wysdom

David Trotter

SVP, Sales & Marketing

David has 30 years of global sales leadership experience as a collaborative leader who believes in a strong team concept within sales and marketing organizations. David has spent many years working with growth companies and enjoys being face to face with customers and partners to create solutions that have a lasting effect on the customer’s business environment. 

Prior to joining Wysdom, David was the Vice President, Sales at Scalepad, and previously spent 11 years as Vice President for Latin America and Asia Pacific for Absolute Software. He also held senior sales management positions at GE Capital and Clevest.  

Michel Benitah

VP, Optimization & Delivery

Michel has 20 years of experience in leading the successful delivery of Conversational AI and Natural Language Customer Care solutions to some of the largest financial, telco, healthcare, utilities, and retail enterprises throughout North America. 


Prior to joining Wysdom, Michel spent 20 years at Nuance Communications, holding senior management and leadership positions within the enterprise division, most recently as director of the Toronto office and professional services team.

Frederic Lam

SVP, Sales

Fred brings in 25 years of international experience in sales and business development across North America, the Caribbean, Asia-Pacific, Europe, and the Middle-East.


Prior to Wysdom.AI, he held sales leadership positions at Oracle, Redknee, and Movius/Glenayre, successfully growing revenues in both large and small organizations. Fred has also been involved in the start-up community in the earlier stages of his career as an Investment Manager with SP Capital and was an alternate director on a few investee companies.

Karen Chan

Chief Engineering Officer, Co-Founder

With 20 years of experience in software and mobile, Karen has held senior technical roles at 5 startups, including Wysdom.AI, Clickfree, Mobile Diagnostix (HP), Teamatic, and Virtualthere.

Karthik Balakrishnan

Chief Technology Officer

Karthik has over a decade of hands-on, proven global expertise in emerging technologies and implementing intricate platforms and solutions for telecommunications and enterprise during his time at Amdocs, with senior positions in their India, Cyprus, America, and Canada offices.

Nitin Singhal

Chief Operating Officer

Nitin has over 20 years of success in global executions of business technology, driving operational efficiency and digital scalability for some of the world’s largest enterprise clients. 


Nitin spent 16 years at Redknee holding executive positions in Research and Development, Customer Operations, Partner Alliances, and most recently as COO.

Jeff Brunet​

President, Co-Founder

Jeff has more than 20 years of experience in the startup world, founding and growing 4 software companies: AracNet, Mobile Diagnostix (HP), ClickFree, and Wysdom.AI. 


His in-depth understanding of software development and the challenges in making new technologies successful in the startup world prove invaluable as he serves on the boards of XMG, SurfEasy (Opera), Locationary (Apple), Groupie, and as an advisor to Pushlife (Google), LogMeIn (IPO) and HP. 


Jeff holds 23 issued patents in the wireless and consumer electronics spaces and is the lead inventor on 30+ pending patents.

Ian Collins​

CEO, Co-Founder

Ian has founded and grown 6 technology companies over the past 20 years, primarily in the enterprise software space including Wyrex, Mobile Diagnostix (HP), Clickfree, and most recently Wysdom.AI. 


Ian invests, mentors, and sits on the boards of several startups in the Toronto area.