Analyzing, optimizing and testing virtual agents on any platform

We use machine learning tools, structured processes, and huge volumes of data to give businesses new ways to study, fix, enhance, and upgrade their virtual agent experiences.

What we do

Offer a suite of Conversational AI solutions to help businesses increase customer satisfaction, contain costs, and maximize revenue.

Use specialized analytics, optimization, and testing tools and huge libraries of AI training data to ensure clients maximize their conversational AI ROI.

Help brands around the world outsource specific conversational AI needs and access experienced conversational AI specialists.

Our story

We’ve been optimizing NLP systems for our clients since 2012 and have developed proprietary technology that helps businesses optimize and enhance virtual assistants.

2012 — Wysdom founded

Wysdom is formed (as CrowdCare) in Toronto with the thesis that
combining natural language processing technology with massive amounts of customer data will provide a much better question answering solution. The initial development team is hiring.

2014 — Hello Wysdom!

Wysdom is launched, with the capability to divert 20% of customer queries and understand 20,000 different questions. Rogers launches their digital care solution powered by Wysdom.

2015 — More platforms, more answers

Wysdom unveils its first multi-channel implementation, opening the doors for digital care on any platform a customer chooses. It can now divert 40% of queries and understand 40,000 questions. Fido chooses Wysdom to power their digital care

2016 — Making innovation official

Wysdom is granted its first patent for its unique cognitive care solution, can now divert half of all customer queries and understand 60,000 questions. Conversational support is added.

2017 — New name, same care

CrowdCare relaunches as Wysdom, borrowing the name from their industry-renowned cognitive care solution. Wysdom can now divert 60+% of customer queries and understand 120,000 questions.
2018 — More partners
Wysdom joins Microsoft Partner Network to deliver businesses their full-stack virtual assistant solution and now understands 210,000 questions and 4,800+ customer intents.

2019 — More tools, more capable virtual agents

Our portfolio of optimization tools grows, adding an array of new analysis, modelling, training, testing tools and other features.

2020 — Doubling down on analytics

During an unpredictable year, Wysdom focuses on new analytics tools, partners with Google Contact Center, and continues growing the conversational AI capabilities of our clients.

2021 — Opening up to any virtual agent framework

After years of operating virtual agents and building tools
for optimization, Wysdom launches new
solutions for customers running a virtual agent on
any messaging platform, like Microsoft or Google.

Who we can help


Businesses with conversational interfaces

Enterprise customers who need or
already have a virtual agent and want to make it better and smarter.


Virtual agent platform

Sales and client service leaders who want to ensure their client deployments are successful.


Consultants & systems integrators

Technologists responsible
for implementing, integrating,
or providing analytics for virtual agent systems.


Creative & product agencies
Account and creative teams working with a client to launch and improve conversational user interfaces.

Our partners

We work with a huge ecosystem of providers to ensure your conversational AI solution suits your business.
Our leadership team

CEO, Co-Founder

President, Co-Founder

Chief Operating Officer

Chief Engineering Officer, Co-Founder

SVP, Sales

VP, Optimization & Delivery

VP, Product & Analytics

Outsource the most difficult parts  of virtual agent operations

And we’ll guarantee you that your chatbot will meet or exceed the mutually agreed KPIs. Now that’s real Wysdom.

Wysdom is a conversational AI operations company that enables higher performing, lower cost conversational virtual agents, continually learning and delivering high-quality customer experiences.

© Copyright Wysdom 2021. All rights reserved.

Ian Collins​

CEO, Co-Founder

Ian has founded and grown 6 technology companies over the past 20 years, primarily in the enterprise software space including Wyrex, Mobile Diagnostix (HP), Clickfree, and most recently Wysdom.AI. 


Ian invests, mentors, and sits on the boards of several startups in the Toronto area.

Jeff Brunet​

President, Co-Founder

Jeff has more than 20 years of experience in the startup world, founding and growing 4 software companies: AracNet, Mobile Diagnostix (HP), ClickFree, and Wysdom.AI. 


His in-depth understanding of software development and the challenges in making new technologies successful in the startup world prove invaluable as he serves on the boards of XMG, SurfEasy (Opera), Locationary (Apple), Groupie, and as an advisor to Pushlife (Google), LogMeIn (IPO) and HP. 


Jeff holds 23 issued patents in the wireless and consumer electronics spaces and is the lead inventor on 30+ pending patents.

Nitin Singhal

Chief Operating Officer

Nitin has over 20 years of success in global executions of business technology, driving operational efficiency and digital scalability for some of the world’s largest enterprise clients. 


Nitin spent 16 years at Redknee holding executive positions in Research and Development, Customer Operations, Partner Alliances, and most recently as COO.

Karen Chan

Chief Engineering Officer, Co-Founder

With 20 years of experience in software and mobile, Karen has held senior technical roles at 5 startups, including Wysdom.AI, Clickfree, Mobile Diagnostix (HP), Teamatic, and Virtualthere.

Frederic Lam

SVP, Sales

Fred brings in 25 years of international experience in sales and business development across North America, the Caribbean, Asia-Pacific, Europe, and the Middle-East.


Prior to Wysdom.AI, he held sales leadership positions at Oracle, Redknee, and Movius/Glenayre, successfully growing revenues in both large and small organizations. Fred has also been involved in the start-up community in the earlier stages of his career as an Investment Manager with SP Capital and was an alternate director on a few investee companies.

Michel Benitah

VP, Optimization & Delivery

Michel has 20 years of experience in leading the successful delivery of Conversational AI and Natural Language Customer Care solutions to some of the largest financial, telco, healthcare, utilities, and retail enterprises throughout North America. 


Prior to joining Wysdom, Michel spent 20 years at Nuance Communications, holding senior management and leadership positions within the enterprise division, most recently as director of the Toronto office and professional services team.

Artiom Kreimer

VP, Product & Analytics

Artiom has spent 10 years in software and mobile engineering, specializing in quality assurance and customer service. He has worked in testing and QA at both startups and in enterprises such as Clickfree, TELUS, and Freescale Semiconductor.

Karthik Balakrishnan

Chief Technology Officer

Karthik has over a decade of hands-on, proven global expertise in emerging technologies and implementing intricate platforms and solutions for telecommunications and enterprise during his time at Amdocs, with senior positions in their India, Cyprus, America, and Canada offices.