Analyzing, optimizing
and testing virtual agents in:

Websites, apps, internal tools, social media, phone systems, smart-devices, and more.

We use machine learning tools augmented by human validation to give businesses new ways to study, fix, enhance, and upgrade their virtual agent experiences.

Analyzing, optimizing
and testing bots in:

We use machine learning tools augmented by human validation to give businesses new ways to study, fix, enhance, and upgrade their bot experiences.

Websites, apps, internal tools, social media, phone systems, smart-devices, and more.

What we do

We offer a suite of comprehensive Conversational AI products and services helping businesses increase customer satisfaction, contain costs, and maximize revenue generation.

We use a proprietary set of analytics, optimization, and testing tools combined with a huge library of industry-segmented AI training data to ensure clients maximize their conversational AI ROI.

Brands around the world fully outsource their conversational AI needs to Wysdom and enjoy access to experienced conversational AI specialists.

Our story

Optimizing NLP systems for our clients since 2012 has allowed us to develop proprietary technology that helps businesses optimize and enhance virtual agents.

2012 — Crowdcare founded

CrowdCare is formed in Toronto with the thesis that combining natural language processing technology with massive amounts of customer data will provide a much better question answering solution. The initial development team is hiring.

2014 — Hello Wysdom! 
Wysdom is launched, with the capability to divert 20% of customer queries and understand 20,000 different questions. Rogers launches their digital  care solution powered by Wysdom.

2015 — More platforms, more answers 

Wysdom unveils its first multi-channel implementation, opening the doors for digital care on any platform a customer chooses. It can now divert 40% of queries and understand 40,000 questions. Fido chooses Wysdom to power their digital care.

2016 — Making innovation official 

Wysdom is granted its first patent for its unique cognitive care solution, can now divert half of all customer queries and understand 60,000 questions. Conversational support is added.

 2017 — New name, same care

CrowdCare relaunches as Wysdom, borrowing the name from their industry-renowned cognitive care solution. Wysdom can now divert 60+% of customer queries and understand 120,000 questions.

2018 — More partners

Wysdom joins Microsoft Partner Network to deliver businesses their full-stack virtual assistant solution and now understands 210,000 questions and 4,800+ customer intents.

2019 — More tools, more capable bots 

Our portfolio of optimization tools grows, adding an array of new analysis, modelling, training, testing tools and other features.

2020 Doubling down on analytics

During an unpredictable year, Wysdom focuses on new analytics tools, partners with Google Contact Center, and continues growing the conversational AI capabilities of our clients.

2021 — Opening up to any bot framework 

After years of operating virtual agents and building tools for virtual agent optimization, Wysdom launches new solutions for customers running a virtual assistant on any messaging platform, like Microsoft or Google.

Who we can help

Businesses with conversational interfaces

Enterprise customers who already have a virtual agent and want to make it better and smarter.

Virtual agent platform providers

Sales and client service leaders who want to ensure their client deployments are successful.

Consultants & systems integrators

Technologists responsible for implementing, integrating, or providing analytics for virtual agent systems.

Creative & product agencies

Account and creative teams working with a client to launch and improve conversational user interfaces.

Our partners

We work with a huge ecosystem of providers to ensure your conversational AI solution suits your business. 

Our leadership team

CEO, Co-Founder

President, Co-Founder

Chief Operating Officer

Chief Engineering Officer, Co-Founder

SVP, Sales

VP, Optimization & Delivery

VP, Product & Analytics

Artiom Kreimer

VP, Product & Analytics

Artiom has spent 10 years in software and mobile engineering, specializing in quality assurance and customer service. He has worked in testing and QA at both startups and in enterprises such as Clickfree, TELUS, and Freescale Semiconductor.

Michel Benitah

VP, Optimization & Delivery

Michel has 20 years of experience in leading the successful delivery of Conversational AI and Natural Language Customer Care solutions to some of the largest financial, telco, healthcare, utilities, and retail enterprises throughout North America. 


Prior to joining Wysdom, Michel spent 20 years at Nuance Communications, holding senior management and leadership positions within the enterprise division, most recently as director of the Toronto office and professional services team.

Frederic Lam

SVP, Sales

Fred brings in 25 years of international experience in sales and business development across North America, the Caribbean, Asia-Pacific, Europe, and the Middle-East.


Prior to Wysdom.AI, he held sales leadership positions at Oracle, Redknee, and Movius/Glenayre, successfully growing revenues in both large and small organizations. Fred has also been involved in the start-up community in the earlier stages of his career as an Investment Manager with SP Capital and was an alternate director on a few investee companies.

Karen Chan

Chief Engineering Officer, Co-Founder

With 20 years of experience in software and mobile, Karen has held senior technical roles at 5 startups, including Wysdom.AI, Clickfree, Mobile Diagnostix (HP), Teamatic, and Virtualthere.

Karthik Balakrishnan

Chief Technology Officer

Karthik has over a decade of hands-on, proven global expertise in emerging technologies and implementing intricate platforms and solutions for telecommunications and enterprise during his time at Amdocs, with senior positions in their India, Cyprus, America, and Canada offices.

Nitin Singhal

Chief Operating Officer

Nitin has over 20 years of success in global executions of business technology, driving operational efficiency and digital scalability for some of the world’s largest enterprise clients. 


Nitin spent 16 years at Redknee holding executive positions in Research and Development, Customer Operations, Partner Alliances, and most recently as COO.

Jeff Brunet​

President, Co-Founder

Jeff has more than 20 years of experience in the startup world, founding and growing 4 software companies: AracNet, Mobile Diagnostix (HP), ClickFree, and Wysdom.AI. 


His in-depth understanding of software development and the challenges in making new technologies successful in the startup world prove invaluable as he serves on the boards of XMG, SurfEasy (Opera), Locationary (Apple), Groupie, and as an advisor to Pushlife (Google), LogMeIn (IPO) and HP. 


Jeff holds 23 issued patents in the wireless and consumer electronics spaces and is the lead inventor on 30+ pending patents.

Ian Collins​

CEO, Co-Founder

Ian has founded and grown 6 technology companies over the past 20 years, primarily in the enterprise software space including Wyrex, Mobile Diagnostix (HP), Clickfree, and most recently Wysdom.AI. 


Ian invests, mentors, and sits on the boards of several startups in the Toronto area.