RPA vs. Conversational AI: What’s the Difference?

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RPA vs. Conversational AI: What’s the difference? 


Many people wonder how Robotic Process Automation (RPA) differs from Conversational AI and Natural Language Processing (NLP). The short answer is that Conversational AI and NLP use a combination of rules and probability, whereas RPA uses structured inputs and defined logic. 


RPA uses structured inputs and defined logic 


RPA is a generic term to describe any type of process automation where a piece of software mimics the repetitive actions of a human user. It’s most commonly used to mimic the clicks of a human user to perform actions such as data entry on a user interface, complete forms, trigger actions on a screen, upload files to an Enterprise Resource Planning (ERP) system and more. RPA is preprogrammed, meaning these systems have no inherent ability to learn from their actions or environment. 


An example of a great candidate for RPA is expense processing. Though mostly handled by one department, each expense report is processed with multiple steps. A typical expensing process is as follows: retrieving an attachment from an email or information from an app, categorizing the expenses, routing the invoice to the right person for approval, and finally, uploading the information to a finance system for payout. All of these steps can be handled by RBA software. 


Conversational AI and NLP uses a combination of rules and probability


Artificial intelligence is primarily software that has the ability to learn from the data it processes. Machine learning is a key component of modern AI systems, giving AI entities the ability to extract and learn patterns from data. Based on the type, the machine learning algorithm could learn from experience in controlled environments where rules are well defined, for example, playing chess, learn from explicitly defined labels that are usually set by a human, such as fraud detection, or simply identify and delineate patterns, for example finding similarities in data. 


Natural language processing is a sub-field of machine learning that deals with performing language-related tasks such as translation, comprehension, summarization or understanding pieces of text. A wide field in itself, the most commonly deployed language models perform understanding tasks and are used primarily in chatbots. 


Natural Language Understanding (NLU), takes a piece of text, typically a sentence, and maps it to an “intent”. An intent is a summary of what that sentence of phrase means. For example, “I need to pay my bill” may be summarized as “pay bill” intent. 


A NLU model is explicitly trained by humans who decide what intents should be learned by the model. This is known as supervised learning. Intents are training by showing the model sample utterances, which are sample phrases for an intent. A few examples of utterances are “I need to pay my bill”, “Bill payment”, and “How do I pay my bill”. All of the aforementioned utterances would be trained for the intent “pay bill”. 


The model then summarizes these examples into a machine representation that renders meaning to these sentences. This representation is known as vector space.


When a new phrase that is similar in meaning comes along, for example “How much is my invoice, I want to pay it”, the model finds the closest match in vector space and then assigns a probability for how well the input phrase matches the intent. The phrase mentioned may match the “pay bill” intent with a probability of 0.92, meaning it is a 92% match. 


If the value is above a set threshold, the chatbot will trigger the action or response associated with the chosen intent. If multiple matches are found, the one with the highest probability is chosen. If the match is below the threshold, then the chatbot may decline to answer. All the responses and actions for each intent are preassigned by human conversation designers.


The combination of RPA and NLP allows an enterprise to expand the variety and complexity of the transactional journeys they expose their customers to through conversational channels.

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Data Scientist

As a Data Scientist, your day-to-day will involve writing queries, building dashboards, and preparing analytical reports about product performance for our clients and the Wysdom.AI team.  You will work with SQL, Tableau, and Python and ML Frameworks/libraries (among other tools) to create stunning visuals showing how Wysdom.AI is making their customers’ experience even better.

Implementation Engineer

As an Implementation Engineer you will be responsible for the solution integration of an enterprise grade conversational AI experience from a technical perspective. You will work closely with the lead solutions architect and be the technical face of the implementation team and lead the customer through the entire implementation cycle. You will work with one of the most diverse teams of linguists, data scientists, and innovators to deliver the best AI enabled customer experience.

Solution Architect

As a Solutions Architect within the Client Services team, you act as trusted advisor, responsible for the technical requirements and end to end solutions integration of Wysdom cognitive services within the client’s environment.  You will work with one of the most diverse teams of linguists, data scientists, and innovators to deliver the best AI enabled customer experience.

Cognitive Data Specialist

As a Cognitive Data Specialist, you will be responsible for the performance of the AI and quality of the corpus and will focus primarily on the VA training.  You will work with the client as required to ensure corpus is performing in an optimal manner.

Conversational Experience Designer

As a Conversational Experience Designer, you will be responsible for the designs of the overall customer experience, including the end-to-end dialog flows & journeys of the solution ensuring  design leverages  UxD best practices for optimal customer experience.

Conversational AI Specialist

As a Conversational AI Optimization Specialist, your responsibility will be to help drive the success of our solution for our clients. This involves building conversation flows, performing AI training, and partnering with clients to enhance their deployments.

Conversational AI Lead

As a Conversational AI Lead, you will be responsible for leading all Conversational AI program activities.  You will work with all team members to ensure deliverables are completed on time, with high quality and exceeds client expectations and goals.

Program Director

Responsible for the overall success for the client, including the end-to-end delivery and optimization of the solution, you will manage the sales process from pillar to post, including technical and commercial proposals, pipeline management, sales forecasting, and contractual documentation.

David Trotter, Wysdom

David Trotter

SVP, Sales & Marketing

David has 30 years of global sales leadership experience as a collaborative leader who believes in a strong team concept within sales and marketing organizations. David has spent many years working with growth companies and enjoys being face to face with customers and partners to create solutions that have a lasting effect on the customer’s business environment. 

Prior to joining Wysdom, David was the Vice President, Sales at Scalepad, and previously spent 11 years as Vice President for Latin America and Asia Pacific for Absolute Software. He also held senior sales management positions at GE Capital and Clevest.  

Michel Benitah

VP, Optimization & Delivery

Michel has 20 years of experience in leading the successful delivery of Conversational AI and Natural Language Customer Care solutions to some of the largest financial, telco, healthcare, utilities, and retail enterprises throughout North America. 


Prior to joining Wysdom, Michel spent 20 years at Nuance Communications, holding senior management and leadership positions within the enterprise division, most recently as director of the Toronto office and professional services team.

Frederic Lam

SVP, Sales

Fred brings in 25 years of international experience in sales and business development across North America, the Caribbean, Asia-Pacific, Europe, and the Middle-East.


Prior to Wysdom.AI, he held sales leadership positions at Oracle, Redknee, and Movius/Glenayre, successfully growing revenues in both large and small organizations. Fred has also been involved in the start-up community in the earlier stages of his career as an Investment Manager with SP Capital and was an alternate director on a few investee companies.

Karen Chan

Chief Engineering Officer, Co-Founder

With 20 years of experience in software and mobile, Karen has held senior technical roles at 5 startups, including Wysdom.AI, Clickfree, Mobile Diagnostix (HP), Teamatic, and Virtualthere.

Karthik Balakrishnan

Chief Technology Officer

Karthik has over a decade of hands-on, proven global expertise in emerging technologies and implementing intricate platforms and solutions for telecommunications and enterprise during his time at Amdocs, with senior positions in their India, Cyprus, America, and Canada offices.

Nitin Singhal

Chief Operating Officer

Nitin has over 20 years of success in global executions of business technology, driving operational efficiency and digital scalability for some of the world’s largest enterprise clients. 


Nitin spent 16 years at Redknee holding executive positions in Research and Development, Customer Operations, Partner Alliances, and most recently as COO.

Jeff Brunet​

President, Co-Founder

Jeff has more than 20 years of experience in the startup world, founding and growing 4 software companies: AracNet, Mobile Diagnostix (HP), ClickFree, and Wysdom.AI. 


His in-depth understanding of software development and the challenges in making new technologies successful in the startup world prove invaluable as he serves on the boards of XMG, SurfEasy (Opera), Locationary (Apple), Groupie, and as an advisor to Pushlife (Google), LogMeIn (IPO) and HP. 


Jeff holds 23 issued patents in the wireless and consumer electronics spaces and is the lead inventor on 30+ pending patents.

Ian Collins​

CEO, Co-Founder

Ian has founded and grown 6 technology companies over the past 20 years, primarily in the enterprise software space including Wyrex, Mobile Diagnostix (HP), Clickfree, and most recently Wysdom.AI. 


Ian invests, mentors, and sits on the boards of several startups in the Toronto area.