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CrowdCare Raises Additional $8.5 Million To Fund Rapid Global Growth, Announces Corporate Rebranding To Wysdom

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Wysdom, formerly known as CrowdCare, announced today it has raised $8.5 million, led by ScaleUP Ventures with participation from investors Brightspark Ventures and Mantella Venture Partners. This additional capital will fuel the global expansion of Wysdom’s industry-leading cognitive care solution for the enterprise.

Capitalizing on the growth and recognition of the Wysdom solution, Wysdom is simultaneously announcing a comprehensive retooling of the company’s messaging and brand. Research from Cowen and Company shows “81% of IT leaders are currently investing in or planning to invest in Artificial Intelligence (AI)” solutions. With the Wysdom cognitive care solution currently deployed with enterprise clients in the UK, Europe, and North and South America, Wysdom is a pioneer in artificial intelligence-based digital care and omni-channel support and perfectly positioned to take advantage of this emerging market.

“We’ve been monitoring the AI hype for the past few years, and have sought out companies with real operational experience in the market. With years of deep expertise behind them, the team at Wysdom has timed the market perfectly as it reaches maturity. The company is solidly positioned to capitalize on the wave of enterprise demand that will happen over the next few years,” says Kevin Kimsa, General Partner at ScaleUp Ventures.

Wysdom’s cognitive care solution allows the enterprise to deliver AI based customer care across all digital channels (Facebook Messenger, Twitter, online chat, in-app etc…), in several languages including English, French, and Spanish. The Wysdom solution is a full suite that includes the tech stack, the operational tools, a massive corpus and an experienced AI supervision team.

“We saw an opportunity years ago to combine the emergence of machine learning applied to understanding a natural language phrase from a customer with a massive amount of customer data that would refine that understanding,” said Ian Collins, CEO and co-founder of Wysdom. “After applying that formula successfully to our first few large enterprise clients and spending a few years evolving the solution in partnership with our customers we’ve found ourselves in a perfect position to dominate the emerging category of Cognitive Care. With this investment, we will scale our business and take this solution to hundreds of new clients.”

Wysdom learns from its interactions in support, constantly adding new questions and answers to its corpus. Wysdom grows and cultivates this unique dataset alongside your business and already boasts 125,000 specific customer questions and a 97.5% precision rate. Wysdom clients have seen a containment rate over 60% on customer inquiries.

Wysdom’s rebranding, led by Head of Marketing Tony Vlismas, brings what was always a traditional symbol of CrowdCare’s progressive thinking to the forefront. A solitary bird of prey, the owl is known for its strength, vision, silence, and camouflage. Much like its logo, Wysdom is a strong silent partner for its enterprise clients, doing the heavy lifting in the background while maintaining a solid sightline on the future needs and innovation of AI-based digital care.

“AI is quickly becoming a crowded space in the startup world and the term is too easily thrown around to describe solutions – such as simple bots – which aren’t truly AI. This is a disservice to both the clients and customers they claim to help. Wysdom represents the opposite of that; intelligence, strength, longevity – the wherewithal needed to build true digital care,” said Vlismas.

Wysdom’s sales team is growing with the addition of two new Sales Directors. Robin Stroud, based in Toronto, has over 10 years experience in enterprise software business development and solutions. Kristen Keely, based in Atlanta, Georgia, has driven enterprise success in cloud software solutions in sales, product and marketing. Visit Wysdom.ai to get in touch with anyone on the Wysdom team.

About Wysdom

Wysdom offers the world’s most mature multi-channel enterprise cognitive care solution to deliver fast, effective and personalized answers to customer questions. Companies around the world rely on Wysdom’s solution to deliver exceptional automated answers to their customers questions while increasing satisfaction and loyalty, and reducing customer care expenses. With millions of actual customer questions analyzed over many years, Wysdom is the most effective enterprise digital care solution in the market today. For more information visit wysdom.ai.

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Data Scientist

As a Data Scientist, your day-to-day will involve writing queries, building dashboards, and preparing analytical reports about product performance for our clients and the Wysdom.AI team.  You will work with SQL, Tableau, and Python and ML Frameworks/libraries (among other tools) to create stunning visuals showing how Wysdom.AI is making their customers’ experience even better.

Implementation Engineer

As an Implementation Engineer you will be responsible for the solution integration of an enterprise grade conversational AI experience from a technical perspective. You will work closely with the lead solutions architect and be the technical face of the implementation team and lead the customer through the entire implementation cycle. You will work with one of the most diverse teams of linguists, data scientists, and innovators to deliver the best AI enabled customer experience.

Solution Architect

As a Solutions Architect within the Client Services team, you act as trusted advisor, responsible for the technical requirements and end to end solutions integration of Wysdom cognitive services within the client’s environment.  You will work with one of the most diverse teams of linguists, data scientists, and innovators to deliver the best AI enabled customer experience.

Cognitive Data Specialist

As a Cognitive Data Specialist, you will be responsible for the performance of the AI and quality of the corpus and will focus primarily on the VA training.  You will work with the client as required to ensure corpus is performing in an optimal manner.

Conversational Experience Designer

As a Conversational Experience Designer, you will be responsible for the designs of the overall customer experience, including the end-to-end dialog flows & journeys of the solution ensuring  design leverages  UxD best practices for optimal customer experience.

Conversational AI Specialist

As a Conversational AI Optimization Specialist, your responsibility will be to help drive the success of our solution for our clients. This involves building conversation flows, performing AI training, and partnering with clients to enhance their deployments.

Conversational AI Lead

As a Conversational AI Lead, you will be responsible for leading all Conversational AI program activities.  You will work with all team members to ensure deliverables are completed on time, with high quality and exceeds client expectations and goals.

Program Director

Responsible for the overall success for the client, including the end-to-end delivery and optimization of the solution, you will manage the sales process from pillar to post, including technical and commercial proposals, pipeline management, sales forecasting, and contractual documentation.

David Trotter, Wysdom

David Trotter

SVP, Sales & Marketing

David has 30 years of global sales leadership experience as a collaborative leader who believes in a strong team concept within sales and marketing organizations. David has spent many years working with growth companies and enjoys being face to face with customers and partners to create solutions that have a lasting effect on the customer’s business environment. 

Prior to joining Wysdom, David was the Vice President, Sales at Scalepad, and previously spent 11 years as Vice President for Latin America and Asia Pacific for Absolute Software. He also held senior sales management positions at GE Capital and Clevest.  

Michel Benitah

VP, Optimization & Delivery

Michel has 20 years of experience in leading the successful delivery of Conversational AI and Natural Language Customer Care solutions to some of the largest financial, telco, healthcare, utilities, and retail enterprises throughout North America. 


Prior to joining Wysdom, Michel spent 20 years at Nuance Communications, holding senior management and leadership positions within the enterprise division, most recently as director of the Toronto office and professional services team.

Frederic Lam

SVP, Sales

Fred brings in 25 years of international experience in sales and business development across North America, the Caribbean, Asia-Pacific, Europe, and the Middle-East.


Prior to Wysdom.AI, he held sales leadership positions at Oracle, Redknee, and Movius/Glenayre, successfully growing revenues in both large and small organizations. Fred has also been involved in the start-up community in the earlier stages of his career as an Investment Manager with SP Capital and was an alternate director on a few investee companies.

Karen Chan

Chief Engineering Officer, Co-Founder

With 20 years of experience in software and mobile, Karen has held senior technical roles at 5 startups, including Wysdom.AI, Clickfree, Mobile Diagnostix (HP), Teamatic, and Virtualthere.

Karthik Balakrishnan

Chief Technology Officer

Karthik has over a decade of hands-on, proven global expertise in emerging technologies and implementing intricate platforms and solutions for telecommunications and enterprise during his time at Amdocs, with senior positions in their India, Cyprus, America, and Canada offices.

Nitin Singhal

Chief Operating Officer

Nitin has over 20 years of success in global executions of business technology, driving operational efficiency and digital scalability for some of the world’s largest enterprise clients. 


Nitin spent 16 years at Redknee holding executive positions in Research and Development, Customer Operations, Partner Alliances, and most recently as COO.

Jeff Brunet​

President, Co-Founder

Jeff has more than 20 years of experience in the startup world, founding and growing 4 software companies: AracNet, Mobile Diagnostix (HP), ClickFree, and Wysdom.AI. 


His in-depth understanding of software development and the challenges in making new technologies successful in the startup world prove invaluable as he serves on the boards of XMG, SurfEasy (Opera), Locationary (Apple), Groupie, and as an advisor to Pushlife (Google), LogMeIn (IPO) and HP. 


Jeff holds 23 issued patents in the wireless and consumer electronics spaces and is the lead inventor on 30+ pending patents.

Ian Collins​

CEO, Co-Founder

Ian has founded and grown 6 technology companies over the past 20 years, primarily in the enterprise software space including Wyrex, Mobile Diagnostix (HP), Clickfree, and most recently Wysdom.AI. 


Ian invests, mentors, and sits on the boards of several startups in the Toronto area.